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Globalization, Culture, and Branding

Globalization, Culture, and Branding

Carlos J. Torelli

194,51 €
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Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9781137333315

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With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., brands that are offered) and demand (i.e., consumers’ values and desires) sides of markets. A proliferation

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