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Globalisierungsstrategien - Der Weg von Novartis

Globalisierungsstrategien - Der Weg von Novartis

Christian Zeller

94,98 €
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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Farmacia/prescripción/dispensación
ISBN:
9783642625787
94,98 €
IVA incluido
Disponible

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Was bedeutet Globalisierung? Am Beispiel der größten Pharmakonzerne - der Firma Novartis und ihrer Vorgänger Ciba-Geigy und Sandoz - entschlüsselt der Autor das Phänomen der Globalisierung.- Die ökonomisch-räumliche Logik hinter den Umstrukturierungsprozessen großer Pharma-Unternehmen- Praxisbezogene Analyse der Expansion von der Exportorientierung über die Multi-Nationalisierung bis hin zur globalen Integration von F&E und Produktion- Fundierte Dokumentation mit Tabellen, Karten, Stichwortregister, Personen- und ProduktnamenDer Weg von Novartis ist das eindrucksvolle Beispiel einer erfolgreichen Globalisierungsstrategie. Die Erkenntnisse bieten allen, die an der pharmazeutischen Industrie interessiert sind, praktische Orientierungshilfen.

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Otros libros del autor

  • Globalisierungsstrategien - Der Weg von Novartis
    Christian Zeller
    Was bedeutet Globalisierung? Am Beispiel der größten Pharmakonzerne - der Firma Novartis und ihrer Vorgänger Ciba-Geigy und Sandoz - entschlüsselt der Autor das Phänomen der Globalisierung.- Die ökonomisch-räumliche Logik hinter den Umstrukturierungsprozessen großer Pharma-Unternehmen- Praxisbezogene Analyse der Expansion von der Exportorientierung üb...