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Global Strategies and Local Realities

Global Strategies and Local Realities

 

47,80 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2000
Materia
Negocios internacionales
ISBN:
9781349422494
47,80 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.

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