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Global Public Relations

Global Public Relations

Alan R. Freitag / Ashli Quesinberry Stokes

344,71 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2008
Materia
Empresa y gestión
ISBN:
9780415448147

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Sobre IBD

This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.

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  • Global Public Relations
    Alan R. Freitag / Ashli Quesinberry Stokes
    This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers:  foundational theori...
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