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Global Market/Marketing Research in 21st Century and Beyond

Global Market/Marketing Research in 21st Century and Beyond

Dan Vivek Nathan MBA MSc B.A FCIM (U.K)

23,28 €
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Editorial:
Publishing Services Consortium, LLC (PSC)
Año de edición:
2022
Materia
Empresa y gestión
ISBN:
9781684989997

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From reviews of Global Market/Marketing Research in 21st Century and Beyond:'This comprehensive book provides a new platform for global market/marketing researchers as well as for global strategic marketing management professionals. I trust this book will find a particular place in the marketing management field, both in global marketing research practice and education' (J. Owens, member of The Chartered Institute of Marketing, UK).'Global Market/Marketing Research in 21st Century and Beyond is a thoroughly researched and highly informative book with global statistical data enhanced by an excellence reference' (D. Haywards, The Institute of Statisticians/Royal Statistical Society, UK).'This unique book on global market/marketing research in twenty-first century and beyond should be given serious attention by global market/marketing researchers as well as undergraduate and graduate students of business administration and marketing management. This book has an up-to-date statistics on all aspects of digital global economy' (B. Taylor, member of The Chartered Institute of Marketing, UK).

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