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Global Issues in Pharmaceutical Marketing

Global Issues in Pharmaceutical Marketing

Lea Prevel Katsanis

163,76 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9780415895323
163,76 €
IVA incluido
Disponible

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Sobre IBD

This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.

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Otros libros del autor

  • Global Issues in Pharmaceutical Marketing
    Lea Prevel Katsanis
    This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues. ...