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GLOBAL BUSINESS STRATEGY

GLOBAL BUSINESS STRATEGY

Global Business Strategy

Hwy-Chang Moon / MOON HWY-CHANG

132,93 €
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Editorial:
World Scientific Publishing Co Pte Ltd
Año de edición:
2010
Materia
Emprendimiento y emprendedores
ISBN:
9789814273190

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Otros libros del autor

  • GLOBAL BUSINESS STRATEG (2ND ED)
    Hwy-Chang Moon / MOON HWY-CHANG
    As the second edition of Global Business Strategy, this book provides novel insights on how a firm can formulate a successful approach toward its global business from both the Western and Asian perspectives. In this respect, the book’s overall goal is to bridge the gap between these two different viewpoints. This second edition includes more recent business theories, techniques...
  • FOREIGN DIRECT INVESTMENT
    Hwy-Chang Moon / MOON HWY-CHANG
     Foreign Direct Investment (FDI) studies have evolved as one of the mainstreams in business strategy. This book presents a comprehensive perspective on the motivations behind the studies, the effects of FDI, and how it can be utilized and extended to other areas of studies. Written with a global perspective, this book not only touches upon business strategies but also covers go...
  • GLOBAL BUSINESS STRATEGY
    Hwy-Chang Moon / MOON HWY-CHANG
    Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better ex...
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