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Global Business Management

Global Business Management

Abel Adekola / Bruno S. Sergi

281,20 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2007
Materia
Empresa y gestión
ISBN:
9780754671121

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This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. The text is unique in that it offers both the management perspective and the cultural perspective.

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    This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. The text is unique in that it offers both the management perspective and the cultural perspe...
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