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Gewinnoptimale Preisbestimmung in werbefinanzierten Märkten

Gewinnoptimale Preisbestimmung in werbefinanzierten Märkten

Thomas Gieseking

84,56 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834918970
84,56 €
IVA incluido
Disponible

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Sobre IBD

Thomas Gieseking entwickelt eine neuartige Vorgehensweise zur Bestimmung gewinnoptimaler Preise in werbefinanzierten Märkten, die er exemplarisch am Fall einer Finanzzeitschrift anwendet. Er ermittelt Preiselastizitäten und Netzwerkeffekte.

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