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Gestión de marca

Gestión de marca

Gestión de marca

Leonardo Ortegón Cortázar

9,88 €
IVA incluido
Disponible
Editorial:
INSTITUCIÓN UNIVERSITARIA POLITÉCNICO GRAN COLOMBIANO
Año de edición:
2014
Materia
Empresa y gestión
ISBN:
9789588721316
9,88 €
IVA incluido
Disponible

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Sobre IBD

El libro ’Gestión de marca’ es absolutamente imprescindible para todos aquellos que trabajan haciendo marca. Todos los que estamos inmersos en el mercadeo, trabajamos día a día porque una marca esté más cerca del consumidor, que la conozcan, que con ella interactúen, para que finalmente la adquieran. Este texto explica de forma fácil, rápida y sencilla la importancia de la marca, que en muchos casos, es igualo más poderosa que los activos tangibles.? Alejandro Bustamante 3

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