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Gestaltung Von Verschmelzungsprodukten

Gestaltung Von Verschmelzungsprodukten

Vera Waldschmidt

90,74 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9783834931566
90,74 €
IVA incluido
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Sobre IBD

Vera Waldschmidt analysiert am Beispiel digitaler Konvergenzprodukte und „Wearable Electronics', welche Faktoren die akzeptanzrelevanten kognitiven Vorgänge bei der Wahrnehmung von Verschmelzungsprodukten beeinflussen und wie diese gestaltet werden sollten, damit Konsumenten den hybriden Charakter dieser Produkte verstehen und sie dem Wettbewerb vorziehen.

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