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Geschäftsmodellinnovation in der Antriebstechnik

Geschäftsmodellinnovation in der Antriebstechnik

Pascal Kranich

78,68 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2019
Materia
Emprendimiento y emprendedores
ISBN:
9783658250102
78,68 €
IVA incluido
Disponible

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Sobre IBD

Die Digitalisierung erfordert es mittlerweile, dass auch mittelständische Industrieunternehmen im Zuge von „Industrie 4.0' ihre klassischen Geschäftsmodelle überdenken. Pascal Kranich analysiert die Wirkung von Einflussgrößen wie proaktive Markt- und Technologieorientierung von Unternehmen und leitet konkrete Vorschläge her, wie Unternehmen technologieintensiver Zulieferindustrien Geschäftsmodellinnovation erfolgreich durchführen können. Ergänzend geht er der Frage nach, welche Funktionen im Unternehmen zu beteiligen sind und entwickelt ein Raster für Geschäftsmodelle, mit dem sich Unternehmen selbst einordnen können.

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