Bin Zhang / JIANPING ZHAO / LIXIA ZHOU
Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
The rapid rise of generative artificial intelligence is reshaping data production, knowledge acquisition, organizational decision-making, and professional education. For the program of Big Data Management and Application, this change is not merely an update of teaching tools or the addition of AI-related content, but a systematic reconstruction of its rationale, knowledge structure, competence objectives, and talent cultivation model. When generative AI can assist with code generation, text processing, modeling, report writing, and visualization, low-level, procedural, and template-based analytical skills are increasingly compressed. Professional education must therefore reconsider what kind of graduates this program should cultivate and how it can establish irreplaceable disciplinary value.