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Ganzheitliche Markenführung von Messegesellschaften

Ganzheitliche Markenführung von Messegesellschaften

Kathrin Jung

96,64 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834921604
96,64 €
IVA incluido
Disponible

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Sobre IBD

Aus dem Blickwinkel des Corporate Brandings entwickelt Kathrin Jung ein Markenidentitätsmodell und zeigt strategische und operative Ausgestaltungsoptionen für die Markenführung von Messegesellschaften auf.

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