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Gamification-Modell für KMUs

Gamification-Modell für KMUs

José Luís Reis / Nuno Manuel Teotónio

75,07 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208067793
75,07 €
IVA incluido
Disponible

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Sobre IBD

Gamification könnte eine nützliche Marketingtechnik sein, die den Einsatz von Spielelementen und Design in realen Kontexten beinhaltet. In diesem Buch geht es darum, die Vorteile zu verstehen, die sich für Unternehmen ergeben können, die Gamification-Techniken einsetzen, um sinnvolle Erfahrungen und Beziehungen mit Marken und ihren Zielmärkten zu entwickeln. Dieser Ansatz bietet sowohl den Nutzern als auch den Unternehmen einen Mehrwert, indem er ihr Engagement erhöht. Um dies zu erreichen, schlägt dieses Buch ein Modell für KMU vor, das auf den verschiedenen Strategien zur Stimulierung, Förderung und Beeinflussung der verschiedenen Zielgruppen basiert, mit dem Ziel, eine daraus resultierende Gamification-Strategie zu erhalten.

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