Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
Gamification in Practice is the no-nonsense field guide that fixes this. Whether you’re a complete beginner or a working professional in product, marketing, HR, education, or team leadership, you’ll learn to design motivation first and mechanics second-the order the best designers actually use. Written in plain, practical language and packed with real-world examples-from Duolingo and Starbucks Rewards to Wikipedia, Foldit, and the Stockholm piano staircase-this book turns a fuzzy buzzword into a repeatable craft. Inside, you’ll learn how to: Understand what truly motivates people-intrinsic vs. extrinsic motivation-and why rewards can backfireApply the 8 core drives that power every human actionUse the three building blocks of design: dynamics, mechanics, and componentsDeploy points, badges, and leaderboards the right way (and know when not to)Identify the 6 player types and design for all of them, not just people like youMap the player journey from first click to long-term loyaltyFollow a clear, 9-step design process you can use on any projectBuild habits and customer loyalty that outlast any discountAvoid dark patterns and design ethically, even with vulnerable users ...And Much, Much More!
