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GameChanger Manifesto

GameChanger Manifesto

GameChanger Manifesto

Larry Popelka

35,09 €
IVA incluido
Consulta disponibilidad
Editorial:
Lulu Press
Año de edición:
2012
Materia
Empresa y gestión
ISBN:
9781105576263

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The consumer products innovation game is changing. New more relevant brands are overtaking established leaders. Vitamin Water. Oxi-Clean. Proactiv Solution. Odwalla.The fundamental approach to creating and building brands has changed. You don’t need a big budget to win anymore. But you do need a new approach. Author Larry Popelka is former Clorox Company VP of Marketing and currently an Innovation columnist for Bloomberg Businessweek. The GameChanger Manifesto examines several successful start-up companies and how they successfully out-innovated established players in the Consumer Products market.

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