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Fundamentals of Global Strategy

Fundamentals of Global Strategy

Fundamentals of Global Strategy

Cornelis A. de Kluyver / Cornelis Ade Kluyver / Cornelis De Kluyver / Cornelius De Kluyver

20,73 €
IVA incluido
Disponible
Editorial:
Business Expert Press
Año de edición:
2010
Materia
Gestión y técnicas de gestión
ISBN:
9781606490723
20,73 €
IVA incluido
Disponible

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Sobre IBD

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.

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