LIBROS DEL AUTOR: cornelius de kluyver

2 resultados para LIBROS DEL AUTOR: cornelius de kluyver

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  • Strategic Management
    Cornelis A. de Kluyver / Cornelis Ade Kluyver / Cornelius Ade Kluyver / John A. Pearce / John APearce
    Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive e...
    Disponible

    27,49 €

  • Fundamentals of Global Strategy
    Cornelis A. de Kluyver / Cornelis Ade Kluyver / Cornelis De Kluyver / Cornelius De Kluyver
    The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for ...
    Disponible

    20,73 €