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Fulfillment im Electronic Commerce

Fulfillment im Electronic Commerce

Martin-Matthias Köcher

96,71 €
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Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9783835004849
96,71 €
IVA incluido
Disponible

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Sobre IBD

Martin-Matthias Köcher untersucht das Fulfillment, d.h. waren-, informations- und finanzlogistische Prozesse, von Online-Anbietern im Consumer-Sektor. Er zeigt, dass es einen zentralen Bestandteil im Marketing-Mix von Online-Anbietern bildet und wesentlich zur Zufriedenheit mit dem Online-Kauf beiträgt.

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