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Frugal Innovation and the New Product Development Process

Frugal Innovation and the New Product Development Process

Cheree Topple / Jerome D. Donovan / Stephanie B.M. Cadeddu

267,88 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Empresa y gestión
ISBN:
9780367029319

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Sobre IBD

This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.

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