Andrei Shvydkii / Andrey Shvydky / Andriy Shvydkyy
Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
The book is devoted to the transition from an intuitive and fragmentary approach to creating audiovisual content to working with it as a holistic, controlled system. The focus of attention is not on a single frame or a single artistic solution, but on a set of processes and parameters that determine the sustainability of the result in the digital environment.Visual narrative is considered as a structured process that can be analyzed, decomposed and reproduced. The author describes the principles of organizing visual material, managing audience attention and building production models that remain effective as the volume of content grows and the conditions of its distribution change.Special emphasis is placed on harmonizing the logic of visual thinking with the technological limitations of digital platforms. This approach helps to reduce the dependence of results on random factors, increase the predictability of engagement indicators and create long-lasting media projects designed to work with mass audiences. The book is addressed to specialists in the field of cinema, digital media and video production, as well as to those who consider visual content as a system rather than a set of disparate solutions.
