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From Dental Floss To Guitar Strings

From Dental Floss To Guitar Strings

John Spencer / John Spencer Jr.

26,36 €
IVA incluido
Disponible
Editorial:
BookLocker.com Inc
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9781647197063
26,36 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

FROM DENTAL FLOSS TO GUITAR STRINGSSUCCESSFUL GRASSROOTS PRODUCT LAUNCHESPart 1 is a memoir and features the author’s stories of leading the successful launch of GLIDE® Floss and ELIXIR® Guitar Strings.Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.

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