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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands

J. Borgerson / J. Schroeder / W. Zhiyan

48,12 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9781349446629
48,12 €
IVA incluido
Disponible

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Sobre IBD

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China’s greatest brands are poised for global dominance.

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