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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

 

246,24 €
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Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
2014
Materia
Ventas y marketing
ISBN:
9781784410803

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
¡Pregúntanos!
Sobre IBD

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

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