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Fatores determinantes na escolha de destinos para MICE - Uma perspetiva caribenha

Fatores determinantes na escolha de destinos para MICE - Uma perspetiva caribenha

Caroline Sturm

61,02 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208457761
61,02 €
IVA incluido
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Sobre IBD

Viajar no século XXI tornou-se mais complexo e diversificado, sendo as viagens de negócios um exemplo disso. Um dos motivos que impulsionam as viagens é, portanto, o trabalho e a realização de negócios - mas com base em que critérios são escolhidos os destinos? Por que razão um destino de lazer desejaria atrair viajantes em negócios? A indústria de reuniões, incentivos, convenções e exposições (MICE) é um tipo de viagem de negócios que não está vinculada a nenhum tipo de local, mas, como ilha, é um desafio promover-se como destino de viagens de negócios. Este estudo assume exatamente essa postura e tenta estabelecer: como a indústria MICE e o Caribe se encaixam? É um olhar profundo sobre as ilhas e sua dinâmica local num contexto de turismo global com concorrência crescente. Ao mesmo tempo, serve para familiarizar-se com a indústria MICE.

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