Fashion Unraveled - Second Edition

Fashion Unraveled - Second Edition

Fashion Unraveled - Second Edition

Jennifer Lynne Matthews

39,47 €
IVA incluido
Disponible
Editorial:
East Bay Fashion Resource
Año de edición:
2010
Materia
Emprendimiento y emprendedores
ISBN:
9780983132806
39,47 €
IVA incluido
Disponible

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Fashion Unraveled offers an inside look into the operations of a small fashion design business. This book offers tips, tools of the trade and valuable insight into the industry. Fashion Unraveled acts as a guide for developing a customer, market and collection. The book introduces the reader to sourcing and production, as well as explains marketing concepts.Whether the reader is an entrepreneur, designer, student or crafts person, this book will guide one through the business implementation process. Fashion Unraveled introduces an in-depth look at creating a costing model, solid pricing and realistic budgeting. This edition is user friendly and was designed for the creative mind. Chapters are laid out with definitions and web links in the sidebars for ease in use. The second edition features over 400 pages of valuable information transforming this into the 'must read' resource for every designer entrepreneur. This book offers a new case study feature, following a small fashion business through their business launch, including their business plan. Fashion Unraveled also features several designer interviews, including a Q&A with British designer Timothy James Andrews and couturier Colleen Quen.

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Otros libros del autor

  • Products Unraveled
    Jennifer Lynne Matthews
    Products Unraveled: How to Start and Manage Your Own Product Based Small Business is the second book in the Business Unraveled series. Following the same visual format at Fashion Unraveled, Products Unraveled was written for individuals starting a business in product development and manufacturing. This book introduces the concepts of customer development, marketing and working ...