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Fashion Marketing and Communications

Fashion Marketing and Communications

Olga Mitterfellner

72,87 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9781032582320
72,87 €
IVA incluido
Disponible

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Sobre IBD

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.

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Otros libros del autor

  • Fashion Marketing and Communications
    Olga Mitterfellner
    Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry. ...
  • Luxury Fashion Brand Management
    Olga Mitterfellner
    This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxu...