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Fakten und Fiktionen der Klientenprofessionalisierung

Fakten und Fiktionen der Klientenprofessionalisierung

Nicole Jung

89,90 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834923806
89,90 €
IVA incluido
Disponible

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Sobre IBD

Mithilfe einer umfassenden qualitativen empirischen Analyse in mehreren Klientenunternehmen zeigt Nicole Jung auf, dass Ausgestaltung und Hintergründe neuer Praktiken sowie deren Handhabung im Unternehmensalltag nicht nur vorteilhafte Wirkungen für die Klienten mit sich bringen.

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