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Factores Críticos que Influyen en la Planificación de Ventas y Operaciones (S&OP)

Factores Críticos que Influyen en la Planificación de Ventas y Operaciones (S&OP)

Javier Moarri

41,10 €
IVA incluido
Disponible
Editorial:
Eliva Press
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9789999328050
41,10 €
IVA incluido
Disponible

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Sobre IBD

En un escenario de alta competitividad es necesario implementar soluciones que permitan a las empresas mejorar su rentabilidad. Una herramienta que ayuda a las empresas a ser más eficiente en sus costos y en la operación total es la planificación de las ventas y operaciones (S&OP). Por esta razón, la investigación que se presenta a continuación pretende dar una validación y revisión teórica de los factores que influyen en la planificación de ventas y operaciones como son: los incentivos a la fuerza de ventas, la motivación de fuerza de ventas, acuerdos comerciales con proveedores, mercadería en consignación, reabastecimiento continuo, comunicación en lanzamientos, promociones y descuentos, fidelización de clientes. Finalmente se justificaron teóricamente en la hipótesis de investigación.

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