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Facets of Corporate Identity, Communication and Reputation

Facets of Corporate Identity, Communication and Reputation

Tc Melewar

369,46 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2008
Materia
Empresa y gestión
ISBN:
9780415405270

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Sobre IBD

Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.

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Otros libros del autor

  • Facets of Corporate Identity, Communication and Reputation
    Tc Melewar
    Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business. ...
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    113,80 €