Eye Tracking the User Experience

Eye Tracking the User Experience

Aga Bojko

73,06 €
IVA incluido
Disponible
Editorial:
Rosenfeld Media
Año de edición:
2013
Materia
Internet: obras generales
ISBN:
9781933820101
73,06 €
IVA incluido
Disponible

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Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

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