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Experiential Marketing

Experiential Marketing

Holly Barry / Pio Fenton / Rose Leahy

215,48 €
IVA incluido
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Editorial:
Sage Publications
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9781529742190

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An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

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