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ÉVALUATION DE L’EFFET DE LA PUBLICITÉ POUR LES BIENS DE CONSOMMATION

ÉVALUATION DE L’EFFET DE LA PUBLICITÉ POUR LES BIENS DE CONSOMMATION

Paul Tersue IORLAHA

53,23 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786208263355
53,23 €
IVA incluido
Disponible

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Sobre IBD

Ce livre est une étude qui analyse l’effet de la publicité sur les biens de consommation. L’étude de MTN Nigeria a permis de mettre en évidence un grand nombre de problèmes liés aux messages publicitaires et au pouvoir qu’ils ont sur la vente du produit. L’étude a tout d’abord établi que les gens connaissent le produit et que le produit est connu par le biais de la publicité qui est généralement diffusée dans les médias. L’étude a également établi que le langage adopté par la publicité de MTN est très puissant et qu’il permet de persuader les consommateurs.

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