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Evaluating Public Communication

Evaluating Public Communication

Jim Macnamara

267,26 €
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Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Estudios mediáticos
ISBN:
9781138228573

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Sobre IBD

Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.

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