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Evaluating Marketing Actions and Outcomes

Evaluating Marketing Actions and Outcomes

A. G. Woodside / AGWoodside

247,26 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9780762310463

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  • Librería Samer Atenea
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Sobre IBD

Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. This volume explores how such thinking can be employed to improve the thinking of those who are responsible for core performance.

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