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Europäisches Pharmamarketing

Europäisches Pharmamarketing

Michael Müller

103,17 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783322904232
103,17 €
IVA incluido
Disponible

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Sobre IBD

'Europäisches Pharmamarketing' liefert eine fundierte Strukturanalyse der verschiedenen europäischen Regionen, beschreibt den Status quo in der Pharmaindustrie im Umgang mit lokalen Besonderheiten und schildert Best-Practice-Beispiele. Der Leser erfährt, wie er Marketingmix, Vertriebsaktivitäten, strategische Allianzen, Organisationsstruktur und Lobbying gezielt und erfolgreich für den geplanten Markteintritt einsetzen kann.

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