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Ethnic Hospitality Marketing

Ethnic Hospitality Marketing

Elena Chatzopoulou

77,53 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9781032130729
77,53 €
IVA incluido
Disponible

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Sobre IBD

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumer constructed meanings of authenticity, how it is transmitted and received.

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Otros libros del autor

  • Ethnic Hospitality Marketing
    Elena Chatzopoulou
    Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumer constructed meanings of authenticity, how it is transmitted and received. ...