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Ethics in Marketing and Communications

Ethics in Marketing and Communications

M. McKinley

67,00 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9781349347513
67,00 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Kálamo Books
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Sobre IBD

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

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