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Ethics in Advertising

Ethics in Advertising

Wally Snyder

95,12 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2016
Materia
Ventas y marketing
ISBN:
9781138188990
95,12 €
IVA incluido
Disponible

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Sobre IBD

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.

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Otros libros del autor

  • Ethics in Advertising
    Wally Snyder
    This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. ...