Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Ethics and Biopower in Neuromarketing
Ethics and Biopower in Neuromarketing

Ethics and Biopower in Neuromarketing

Joshua Penrod

52,83 €
IVA incluido
Consulta disponibilidad
Editorial:
Springer Nature B.V.
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9783031185489

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
¡Pregúntanos!
Sobre IBD

This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial and marketing contexts, has been fraught with controversy and ethical concerns. Technological advances have enhanced the ability to not only analyze but also predict (or even control) human behavior. Using the work of Foucault on biopower, the author discusses the moral dimensions of data collection and observation of consumer behavior in neuromarketing as well as policy implications. After discussing the strengths and weaknesses of various ethical frameworks, the author proposes fixes to current ethical and conduct codes for a more seamless approach for governance. This book advances the scholarship on marketing ethics and appeals to researchers of consumer psychology, business ethics, and public policy.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • These Restless Hills
    Joshua Penrod
    At the height of the industrial Gilded Age, amidst the blazing fires of the steel mill and black depths of the coal mine, the chase is on. Thomas Houghton, an inspector and enforcer for the feared and hated Pennsylvania Coal and Iron Police, pursues an elusive and legendary labor organizer and insurrectionist from coal town to steel mill amidst the backdrop of surging social ti...
    Disponible

    16,14 €

  • Ethics and Biopower in Neuromarketing
    Joshua Penrod
    This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial and marketing contex...
    Disponible

    48,48 €

  • Potter’s Field
    Joshua Penrod
    These are not bedtime stories, though they may have places in our darkest dreams. These are not fairy tales, though they may have myths. These are stories of the surreal. With grit and intensity, we peek into the destinies of the doomed and the damaged. From the murdered café owner who shows a different destiny, to the strange film salesman clinging to his vanishing lifesty...
    Disponible

    20,56 €