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ESTRATÉGIAS DE RELAÇÕES PÚBLICAS NA GESTÃO DE SURTOS DE DOENÇAS

ESTRATÉGIAS DE RELAÇÕES PÚBLICAS NA GESTÃO DE SURTOS DE DOENÇAS

Elijah Hembanen APEV

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208663292
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Este livro fornece uma análise abrangente das tácticas de comunicação e das estratégias de relações públicas utilizadas pelo Comité de Ação do Estado de Benue para gerir e conter a propagação da COVID-19. Este livro analisa a eficácia de várias abordagens de relações públicas, incluindo campanhas nos meios de comunicação social, envolvimento da comunidade e programas de sensibilização do público, para influenciar o comportamento do público durante a pandemia.O estudo oferece uma visão sobre como a comunicação estratégica desempenhou um papel crítico na disseminação de informações precisas, no combate à desinformação e no incentivo ao cumprimento dos protocolos de saúde entre a população do Estado de Benue. O autor avalia o êxito e os desafios destas estratégias numa região com origens culturais e socioeconómicas diversas.

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