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Estratégia Go-To-Market utilizando o marketing com gestão de riscos

Estratégia Go-To-Market utilizando o marketing com gestão de riscos

Anthony Van Eeckhout

47,14 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208344092
47,14 €
IVA incluido
Disponible

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Sobre IBD

A empresa do livro é a K-Bear, LLC, cujo CEO tem os direitos exclusivos de vender e distribuir produtos de eucalipto da FGB, Austrália, nos Estados Unidos. A Estratégia de Go-To-Market consiste numa série de passos: Começando com um processo de definição de objectivos, empregando a análise de Pontos Fracos, Oportunidades, Ameaças e Pontos Fortes sob Planeamento (análise WOTS-UP), na qual a Marketing Works ajuda a determinar os Pontos Fortes e Fracos internos e as Ameaças e Oportunidades externas, mapeando-os para o marketing mix; estabelecendo vantagens competitivas e barreiras à entrada; orçamentando com base nas vendas estimadas e nos custos associados; e, em seguida, determinando a probabilidade do resultado de uma estratégia de marketing conservadora, moderada e agressiva. Depois de o cliente aprovar a estratégia de comercialização, esta será implementada, lançando assim a K-Bear e os seus produtos no mercado.

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Otros libros del autor

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    Das Unternehmen hinter dem Buch ist K-Bear, LLC, dessen CEO die exklusiven Rechte für den Verkauf und Vertrieb von Eukalyptusprodukten von FGB, Australien, in den Vereinigten Staaten besitzt. Die Markteinführungsstrategie besteht aus mehreren Schritten: Beginnend mit einem Zielsetzungsprozess, der die WOTS-UP-Analyse (Weaknesses, Opportunities, Threats, and Strengths Under Plan...
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