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Essentials of Corporate Communication

Essentials of Corporate Communication

Cees B.M. Van Riel / Charles J. Fombrun

355,61 €
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Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2007
Materia
Empresa y gestión
ISBN:
9780415328265

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Sobre IBD

Expertly blending theory and practice and highly illustrated with case studies and vignettes, this text, written by leading experts in the field, provides readers with comprehensive coverage of the subject and a wealth of best practice examples.

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