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Escrita comercial

Escrita comercial

Dr.A. Suribabu

52,46 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208612900
52,46 €
IVA incluido
Disponible

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Sobre IBD

Uma comunicação clara e eficaz é a pedra angular do sucesso no mundo profissional. Business Writing Skills é um guia prático concebido para ajudar os leitores a compreender e melhorar a sua escrita em contextos profissionais. Quer se trate da elaboração de e-mails, memorandos ou propostas comerciais detalhadas, este livro fornece as ferramentas necessárias para criar uma comunicação profissional e com impacto. O conteúdo está organizado em três unidades para uma abordagem estruturada. A primeira unidade destaca a importância da escrita empresarial, abordando desafios comuns e ensinando os leitores a compor e-mails claros e profissionais com etiqueta, tom e estrutura adequados. A segunda unidade centra-se nos memorandos e na comunicação entre escritórios, oferecendo orientação na elaboração de memorandos estruturados e na redação de cartas comerciais adaptadas a necessidades profissionais específicas, tais como responder a inquéritos ou tratar reclamações. A terceira unidade aborda tópicos avançados, incluindo propostas comerciais e redação de relatórios. Abrange também a escrita para plataformas digitais, como as redes sociais e os sítios Web, realçando o papel da tecnologia na comunicação empresarial moderna.

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