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Ernest Dichter and Motivation Research

Ernest Dichter and Motivation Research

 

47,77 €
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Editorial:
Springer Nature B.V.
Año de edición:
2017
Materia
Historia de América
ISBN:
9781349359547
47,77 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

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