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Erlebnishandel Im Automobilvertrieb

Erlebnishandel Im Automobilvertrieb

Sven Z. Ller / Sven Zoller

97,49 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9783835003880
97,49 €
IVA incluido
Disponible

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Sobre IBD

Anhand einer primären und sekundären Marktanalyse zeigt Sven Zöller nachfragewirksame Nutzungsmöglichkeiten in Form von Angebotsflächen für das Autothemencenter auf. Dabei bezieht er nicht nur Bedürfnisse rund um das Auto ein, sondern auch automobilnahe und automobilfremde Angebote des Einzelhandels sowie erlebnisorientierte Bereiche wie Entertainment und Gastronomie.

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