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Erfolgsforschung im Vertrieb

Erfolgsforschung im Vertrieb

Josef Hesse

96,82 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824482382
96,82 €
IVA incluido
Disponible

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Sobre IBD

Josef Hesse präsentiert eine umfassende empirische Untersuchung zu den erfolgsbeeinflussenden Faktoren im Vertrieb von Herstellerunternehmen schnelldrehender Konsumgüter. Durch einzelfallübergreifende Analysen werden neun erfolgsrelevante Faktoren identifiziert, deren konkrete Ausgestaltung anhand ausgewählter Benchmarks verdeutlicht wird.

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