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Erfolgsfaktoren im Fundraising von Nonprofit-Organisationen

Erfolgsfaktoren im Fundraising von Nonprofit-Organisationen

Michael Urselmann

102,88 €
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Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9783824466986
102,88 €
IVA incluido
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Sobre IBD

Auf der Grundlage einer umfangreichen empirischen Untersuchung von 100 Organisationen analysiert Michael Urselmann zentrale Erfolgsfaktoren des Fundraising von Nonprofit-Organisationen. Der Autor gibt konkrete, praxisorientierte Handlungsempfehlungen für eine professionelle Gestaltung der Mittelbeschaffung.

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