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Erfolgsfaktoren Einer E-Commerce-Website

Erfolgsfaktoren Einer E-Commerce-Website

Dennis Ahrholdt

93,41 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834923189
93,41 €
IVA incluido
Disponible

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Sobre IBD

Dennis Ahrholdt untersucht mit dem Partial-Least-Squares-Verfahren, wie sich die Vertrauensausbildung - als zentrale Antezedenz der Kaufabsicht - positiv im E-Commerce beeinflussen lässt. Die Ergebnisse können als Entscheidungsgrundlage für Investitionen zur Steigerung der Conversion-Rate dienen.

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